There is not much difference between SEO content and optimized content. As you may already know, SEO means search engine optimization. If your web page is search-engine-optimized, it means the search engines are going to love it and are going to give it a higher ranking compared to non-optimized pages.
When you search engine optimize a website, you not only write optimized — keywords-centric — content for that website, you also fine-tune the meta tags and insert the missing attributes. There are many tags the search engines use to evaluate how your website should fare. To search engine optimize a website, that is, to SEO a website, you not only have to be a good writer — actually, a bit better than just a good writer — you should also know your HTML and CSS stuff well. Unless you know the nitty-gritty of the source code, how can you improve that source? More experienced search engine optimizers believe that having good, relevant content on your website ensures decent search engine optimization. I agree to an extent because after all the search engines rank you according to the quality of your content. Having lots of relevant content is a sure-shot way of getting ahead of the other websites. Still, I believe a little bit of keyword-density plays a very crucial part. Nobody is quite sure what that density that should be, but the agreeable density should be 4% to 5%. This means if your web page has 100 words, 4 or 5 should be your keywords.
Anyway, search engine optimization is a long process and many factors come into play such as
1.how many important websites are linking to you
2.what is your ranking in other search engines and online directories
3.how often you update your website
4.all the links on your website are working or not
5.what is the condition of your meta tags
6.how relevant is the content on your web page

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