If you are visiting this blog and reading this post, you are probably interested in the idea of earning money from home. In my previous posts I did write about different ways of making money with the help of Internet. I find this activity (home-based business) pretty exciting, maybe that is why I spend hours and hours doing my research (and I don’t mind sharing the results of such investigations). Anyways, if you visited this website before, you should have noticed a good deal of posts related to earning money with get paid to upload and file sharing services. As for me, it is high time to put all these reviews together and let the users leave their comments. So, this is first, unofficial list of websites, which give money for uploading and sharing files in the Internet. But before I start listing the websites and the links to their actual reviews, let me supply some hyperlinks to the articles, which are closely related to this niche. Full list of get paid to upload and share websites The list of websites will be updated as frequent as possible, I do want to track all paying and scam websites. The first paid to share websites listed are my personal favorites.

Uploading.com

Uploading.com is one of the first websites, which I got to register and started earning money right away. These days, Uploading.com offers up to 30$ for every 1000 downloaded files and pays out as soon as the users have 15 dollars in their accounts. I got paid more than five times already and do highly recommend this service. More information about Uploading.com and the payments could be found here:

DepositFiles.com

Another honest, well known website, which possess great earning potential is called DepositFiles.com. To tell the truth, this service is one of the most popular in Europe and almost everyone down there knows what DepositFiles.com is and how to make good money with it. Just like Uploading, DF pays up to 30$ per one thousand downloads, but there are some restrictions. More information about the payout rates and ideas of earning money by sharing media files with the help of DepositFiles.com could be found here:

Get Paid To Upload Files Online With DepositFiles.com

Metahyper.com

While earning money with get paid to upload and share websites, it is important to use all possible tools and techniques for generating higher revenues. Metahyper.com could be pretty much used for it, especially with it’s newly introduced URL leech feature.

Find out how Meta Hyper can improve your earnings on various get paid to share and upload services:

Upload Files and Get Money for Uploads and Downloads at Metahyper.com

UploadFloor.com

UploadFloor.com – don’t even know what to say about this service. I think it was created for those, who are interested in earning cash by sharing photos, videos, software and other types of files, but I don’t really see that the owners are very serious about it. They do offer up to 25 dollars for every thousand downloaded files, but I am a bit skeptical about UploadFloor.com.

For more reasons for using or not using UploadFloor.com free data hosting with revenue sharing offer, please refer to actual review of Upload Floor dot com:

UploadFloor.com Review – How to Upload Videos and Music For Free and Get Paid for Unique Downloads?

Filefactory.com

Another great data sharing website is added to the rating – Filefactory.com. Just like other services, which give money for sharing documents, Filefactory provides users with free data-storage and also gives money every time these documents are being downloaded.

More interesting things about Filefactory.com, its pay per download rates, minimum cash-out threshold and referral bonuses users can find out from this review:

Make Easy Money Over the Internet by Uploading Files to FileFactory.com

ShareFlare.net

Newly created service ShareFlare.net has received a good deal of interested and excited up-loaders and money-makers. First of all, this service is created by LetitBit owners (which is another, very successful file hosting service, with revenue sharing model implemented) and they promised to bring the best pay per download rates to all ShareFlare.net users. Right now, anyone can get up to 30 dollars for 1000 data file downloads, which sounds very good.

Other exciting stats, user experiences and reviews are to be found on this ShareFlare.net review page:

Earn Money by Uploading Files to Shareflare.net Without Spending a Dime

Ugotfile.com

Yet another file sharing service, but with contradictory reputation. It is called Ugotfile.com, they seem to be working in this sphere for a pretty long stretch of time, but still don’t seem to have acquired a great design and user approval. You can sure read more and find out about this get paid to share service from my detailed review of Ugotfile.com:

Make Money Online with uGotFile’s Paid To Upload Affiliate Program Hotfile.com

HotFile.com is very promising website, in terms of earning money with data sharing. Like others they give users plenty of space, which could be used for sharing. Even though they don’t offer super high pay per download rates (only up to 15 dollars for one thousand downloads), the minimum cash-out here is pretty low and they offer good referral bonuses (so users have more chances of making money).

Earning money with HotFile.com is pretty exciting, especially if you know how to effectively use their service, I do hope you will find out more interesting stuff in this review: Get Paid To Upload Files to HotFile.com Free File Hosting Service

More reviews are yet to come. This rating will be updated as frequent as possible, also scam site reviews will be posted under a different heading.

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While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps 1.market research 2.keyword research 3.on page optimization 4.site structure 5.link building 6.brand building 7.viral marketing 8.adjusting 9.staying up to date

Market Research

Do you have what it takes to compete in a market? The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands it may be a market worth pursuing. You can extend out the research you get from the search results by using the SEO for Firefox extension with the Firefox browser. This places many marketing data points right in the search results, and thus lets you see things like • site age • Google PageRank • inbound link count • if any governmental or educational sites link at their site • if they are listed in major directories • if bloggers link at their sites The blue area under this CreditCards.com listing shows a wide array of marketing information.

Keyword Research

Use the SEO Book Keyword research tool to search for popular and Long Tail keywords related to your industry. This tool cross references the Google Keyword Tool, Wordtracker, and other popular keyword research tools. Notice how our keyword tool provides daily search estimates and cross references other useful keyword research tools.

Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don't be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google AdWords account to test the potential size of a market. In addition to looking up search volumes for what keywords you think are important also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in choosing you. You can also get keyword ideas by doing things like • checking your web analytics or server logs • looking at page contents of competing websites • looking through topical forums and community sites to see what issues people frequently discuss.

Site Structure How should you structure your site? Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on • market value • logical breaks in market segmentation • importance of ranking in building credibility / improving conversion rates You may want to use an Excel spreadsheet or some other program to help you visualize your site structure. This mini-screenshot from an Excel spreadsheet shows example data for how you might align keywords for a section of a site focused on home based businesses, start ups, and franchise opportunities. Make sure •your most important categories or pages are linked to sitewide •you link to every page on your site from at least one other page on your site •you use consistent anchor text in your navigation •you link to other content pages (and expeically to action items) from within the content area of your website If you are uncertain how deep to make a portion of the site start by creating a few high quality pages on the topic. Based on market feedback create more pages in the sections that are most valuable to your business.

On Page Optimization

It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy. Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text. If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title. As far as page content goes, make sure you write for humans, and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well. Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.

Link Building

Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others. The below Google TouchGraph image shows a small graphic representation of sites in the search field that are related to SeoBook.com based on linking patterns.

In this post suggested that Google is getting better at understanding link quality. Search engines want to count quality editorial votes as links that help influence their relevancy algorithms.

Link building tips

• try to link to your most relevant page when getting links (don't point all the links at your home page) • mix your anchor text • use Yahoo! Site Explorer and other tools to analyze top competing backlinks • don't be afraid to link out to relevant high quality resources

Link building strategies

• submit your site to general directories like DMOZ, the Yahoo! Directory, and Business.com • submit your site to relevant niche directories • here is more background on directories and SEO • if you have a local site submit to relevant local sites (like the local chamber of commerce) • join trade organizations • get links from industry hub sites • create content people would want to link at • here is a list of 101 useful link building strategies

Brand Building

Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mindshare people will be more likely to search for your brand or keywords related to your brand. A high volume of brand related search traffic may also be seen as a sign of quality by major search engines. If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates. Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that. One of my favorite books about branding is Rob Frankel's The Revenge of Brand X. Viral Marketing Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people. But links are nothing but a remark or citation. Seth Godin's Purple Cow is a great book about being remarkable. The beautiful thing about viral marketing is that creating one popular compelling idea can lead to thousands of free quality links. If your competitor is building one link at a time and you have thousands of people spreading your ideas for you for free then you are typically going to end up ranking better.

Measuring Results

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker How can I tell if my SEO campaign is effective? The bottom line is what counts. Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion. Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you. If you start picking up high quality unrequested links you might be near a Tipping Point to where your marketing starts to build on itself. Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links poiting at your site and analyze how well your site should rank. Depending on how competitive your marketplace is it may take anywhere from a few weeks to a couple years to establish a strong market position. Rankings can be a moving target as at any point in time •you are marketing your business •competitors are marketing their businesses and reinvesting profits into building out their SEO strategy •search engines may change their relevancy algorithms

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Keyword research and ad campaigns A competitive analysis always begins with keyword research. "Search for your most obvious terms, including your brands and trademarks on the search engines," said Cam Balzer, Director of Search Strategy at Performics. "If you see your competitors consistently showing up in both natural and pay-per-click (PPC) search results, you know you are dealing with search-savvy competitors." "PPC ads tell you what terms are important to your competition," said Allan Dick, General Manager of Vintage Tub and Bath. Based on this keyword research, Balzer recommended building a matrix of both keywords and competitors. "With PPC campaigns, you can estimate your competitors' spend," he said. "You can view current cost-per-clicks from Overture's search interface, and you can calculate total costs based on the number of estimated searches per month, and estimated CTR baselines (5% for position one, 3% for position two, 1% for position three)." "If the competition is aggressively bidding for the first position, it may make sense to manage against positions two and three and also managing against acquisition metrics," advised David Williams, Chief Strategist and Co-Founder of 360i.

Search engine optimization campaigns Monitoring search engine ads are not the only way to gather competitive information. Natural search results can also provide information about link development strategies and keyword research. "With natural search results, you can extract keywords from the titles, meta tags, headings, etc. on your competitors' actual Web pages," said Balzer. Allan Dick uses natural search results to determine distributor information, manufacturing contacts, newspaper/magazine articles, and the marketing firms competitors use. For example, if you want to find your competitors' distributors, search for the manufacturer name and product name in a title, using Google's advanced search page. Dick also uses eBay for competitive research. "Using your top keywords, search through the listings and find up-and-coming sellers, new product offerings, and different product terms," he said. "Take a look at your competitor's feedback for useful information." In addition, many newspaper and magazine articles appear in reverse link look-ups, indicating your competitors' PR campaign strategies. "Look at the anchor text of some of the links," said Williams. "If the competitor has more links with anchor text that includes the targeted terms, then the site is much more likely to rank for the targeted terms." Search engines offer a plethora of information about your own site and your competitors' sites, ranging from advertising, SEO, to publicity campaigns. Understanding how to search and diligently monitoring search results often provides valuable information about the players in your industry.

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YouTube is one of the most popular sites and in addition to all the fun there, YouTube offers many opportunities for promotion and getting traffic to your site. Similarly to Facebook and Twitter, in order to use YouTube successfully for promotion and getting traffic, you need to know the rules for this. Here are some tips how to promote yourself, your site, and your products and how to get free traffic from YouTube:

1 Post viral videosThere are millions of videos on YouTube. If you post a video nobody is interested in, this video will go unnoticed, as millions of other videos. The clue to getting traffic from YouTube is to post useful videos, or even better – viral videos. Viral videos are not only useful videos, but they also tend to appeal to large groups of people. If your video manages to get viral, people will promote it for you and the only thing left for you is to reap the benefits.

2 Create an interesting profileSimilarly to Facebook, Twitter, or any other social networking site, an interesting profile is a must. If people like your videos, they will check your profile to learn more about you. When they see that your profile is boring, they won't bother more with you. You can make your profile a bit informal but don't make it as if it were the profile of a crazy teenager – you are using YouTube for business, right?

3 Include your logo and website in the videoYour logo and your website URL are your major branding weapons. This is why you must include them in the video. You can include them in the beginning of the video or at the end. It is best to have your logo and URL throughout the whole video because this way you will be gaining lots of exposure but if you can't do it (for instance because of artistic considerations), the beginning and the end of the video will suffice.

4 Post quality videosAs already mentioned, there is no shortage of videos on YouTube. Unfortunately, this also means there is no shortage of videos with poor quality. These videos are not favored by viewers, so if you want viewers to watch your videos, make sure that your videos don't have crappy sound and/or blurred pictures. YouTube is not a board for professional videographers, so you can post amateur videos, but make sure their quality is decent.

5 Promote your videosIf your videos get viral, you are lucky but you can't count on this. In order to get YouTube traffic, your videos need viewers. You can't rely solely on the fact that viewers will find your videos – you need to promote them. Even viral videos will benefit from a promotion by you.

6 Make your videos search-friendlyOne of the ways viewers find your videos is through search – both locally on YouTube and on search engines. This is why you need to make your videos search-friendly. To do this, include your major keywords in the title and in the descriptions. Also, pay special attention to the tags. List as many keywords as relevant in the tags, but beware that you don't get spammy.

7 Post in seriesStandalone videos can become a hit but it is best if you create series of videos and post them once a day/week. This way viewers will know that there will be more and they will be coming to check. Even if you don't create series, at least try to post videos regularly – this builds audience loyalty.

8 Post video responsesVideo responses are one of the unique things about YouTube and you should take full advantage of it. Search your niche, choose the most popular videos in your niche and post video responses to them. Just be careful that the response you post is related to the video you are responding to and don't make your video response a blatant self-promotion.

9 Choose the right time to post your videosOn YouTube, timing is very important because there are peaks in traffic and times when there are not so many viewers. Weekdays (especially Wednesdays and above all - Thursdays) morning or early afternoon US time is the best time to post a general interest video. In order to have your video uploaded in the prime time, you need to plan a bit. Have in mind that for large videos and/or slow Internet connections the upload could take you an hour, so start early.

10 Keep your videos shortYouTube doesn't impose limits on the length of videos it publishes but generally long videos are boring. 3 to 5 minutes is the best duration for a video but if required you could go from 1 to 6 minutes. When a video is longer than 6 or 7 minutes, this gets boring and not many people will watch it to the end (where your logo and URL are to be found). 3 to 5 minutes is enough to lay your idea, give some details AND tell viewers to visit your site for more.

11 Comment on other people's videos and include a link to your site in your commentIn addition to video responses, you can also use plain good comments. Again, search for popular videos in your niche and comment on them. If your comments are liked by viewers, they will check your profile and probably watch your videos.

YouTube is a valuable resource to drive traffic to your site and to promote it. The competition there might be fierce, but there is always room for a couple of good videos. Fill this room before your competitors do!

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Put in layman's terms, there are two types of links that are important for SEO – inbound and outbound links. Outbound links are links that start from your site and lead to another one, while inbound links, or backlinks, come from an external site to yours, e.g. if a.com links to mydomain.com, the link from a.com is an inbound link for mydomain.com.

Backlinks are very important because they are supposed to be a measure of the popularity of your site among the Web audience. It is necessary to say that not all backlinks are equal. There are good and bad backlinks. Good backlinks are from reputable places - preferably from sites with a similar theme. These links do boost search engine ranking. Bad backlinks come from suspicious places – like link farms – and are something to be avoided. Well, if you are backlinked without your knowledge and consent, maybe you should drop the Webmaster a line, asking him or her to remove the backlink.

If you are not heavily backlinked, don't worry - buying links is an established practice and if you are serious about getting to the top, you may need to consider it. But before doing this, you should consider some free alternatives. For instance, some of the good places where you can get quality backlinks are Web directories like http://dmoz.org or http://dir.yahoo.com/.

First, look for suitable sites to backlink to you using the Backlinks Builder below. After you identify potential backlinks, it's time to contact the Web master of the site and to start negotiating terms. Sometimes you can agree to a barter deal – i.e. a link exchange – they will put on their site N links to your site and you will put on your site N links to their site - but have in mind that this is a bad, risky deal and you should always try to avoid it.

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There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are: Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture. Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image. Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages. Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.

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A lot of us lose out on valuable search engine traffic due to incorrectly configuring our redirects. It is very important that a search engine spider crawling through your website is able to follow any redirects you have set up. This tool checks the exact HTTP headers that a web server is sending with an HTTP response. It also extracts the HTTP status code from the header. If the header contains a valid HTTP 301 status code, then the requested resource has been assigned a new permanent URL and any future references to this resource SHOULD use one of the returned URLs.

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The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.

Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).

This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search engines). It will avoid filtering out stop words in the middle of a term, however (for example: “designing with CSS” would go through, even though “with” is a stop word).

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The Google Suggest Tool provides frequently searched phrases based on the letters or words in your query. This keyword suggestion tool generates ten keywords suggested by Google for the search term you provide. Type in a word or part of a word to generate related keywords.

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What's the best way to get vital decision-making information about what actually converts your website visitors into customers?

A reliable web statistics toolkit can help you gauge success by telling you: Referrals - Where people found your site, such as links from other websites, search engines and keyword phrases, online ads, bookmarks, etc.

Visitors - The number of people who visited your site during a specified period - and not just "hits." Some stat tools call this "sessions."

Pages - Shows which pages of your site visitors clicked through, from the page entered to the page exited. Also called "paths."

Time on Site - Measures the length of time visitors stayed on your site. Visits that last 20 seconds or more is what you want, since most customers spend longer amounts of time in order to check out products.

Downloads - The number of times your white papers, videos, podcasts, trial software, etc. has been downloaded.

What other marketing collateral allows you to see this kind of data? None! Analyzing your web stats on a regular, ongoing basis is the only accurate way to track how you're doing against your strategic marketing objectives; it then allows for knowledgeable testing and modifying marketing campaigns, as well as efficiently allocating your investment dollars.

Some key performance indicators:

Conversion rate - the probability of web visitors delivering the most wanted response, which is buying from you

Percent of new (or unique) visitors on your website

Ratio of new to returning visitors on your site

Amount of time a visitor remains on your site during an average visit

Page "stickiness" - the landing pages' probability to successfully retain a visitor

There are several good web analytics tools available: Click Tracks, Google Analytics, Omniture SiteCatalyst

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There is not much difference between SEO content and optimized content. As you may already know, SEO means search engine optimization. If your web page is search-engine-optimized, it means the search engines are going to love it and are going to give it a higher ranking compared to non-optimized pages.

When you search engine optimize a website, you not only write optimized — keywords-centric — content for that website, you also fine-tune the meta tags and insert the missing attributes. There are many tags the search engines use to evaluate how your website should fare. To search engine optimize a website, that is, to SEO a website, you not only have to be a good writer — actually, a bit better than just a good writer — you should also know your HTML and CSS stuff well. Unless you know the nitty-gritty of the source code, how can you improve that source? More experienced search engine optimizers believe that having good, relevant content on your website ensures decent search engine optimization. I agree to an extent because after all the search engines rank you according to the quality of your content. Having lots of relevant content is a sure-shot way of getting ahead of the other websites. Still, I believe a little bit of keyword-density plays a very crucial part. Nobody is quite sure what that density that should be, but the agreeable density should be 4% to 5%. This means if your web page has 100 words, 4 or 5 should be your keywords.

Anyway, search engine optimization is a long process and many factors come into play such as

1.how many important websites are linking to you

2.what is your ranking in other search engines and online directories

3.how often you update your website

4.all the links on your website are working or not

5.what is the condition of your meta tags

6.how relevant is the content on your web page

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Free e-books are a valuable source of information and inspiration to be able to write your blog content. I have listed the sites I've found most useful in downloading free e-books: http://sacred-texts.com http://bartleby.com http://dailyscript.com http://truly-free.org http://archive.org http://chestofbooks.com http://bcbsr.com http://enotes.com http://ccel.org http://wowio.com http://scribd.com

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One of the three major pillars of Search Engine Optimization is a website’s content, and onsite content optimization. All of the major search engine ranking algorithms have components that relate to the content that is contained on the website. Typically these components relate to Keyword Densities, number of words, content location, and sometimes age of content. In regards to the code that the content is contained in that falls under the topic of structure and not content, and will not be discussed in this article.

Asynchronous JavaScript and XML (AJAX) is an advanced web development method which can be used to create more responsive and interactive dynamic websites. AJAX accomplishes this by making object request calls back to the web server without having to refresh your browser, these object calls are then processed and are typically used to update the content of the page on your website that is currently being viewed. For the sake of this Article I’m going to ignore the XML component of AJAX as the search engines never view any of the XML data. Websites that use Javascript to manipulate content without using AJAX will also suffer from the issues described.

When a search engine sends out a robot / spider to visit your website with the goal of indexing your content it is only looking at what is being presented in the Markup Language. Generally a search engine does not behave like a user when indexing your website, it doesn’t click buttons or links it simply makes note of URLs associated with each page then individually then visits these pages to index them. This largely goes against the goal of AJAX which is to have as few pages as possible by interacting with the web server in a smarter method as the users interact with the website.

To put the last paragraph simply any content that is changed via AJAX or Javascript on a webpage that is not hardcoded in a page won’t be cached by the search engines. This essentially means that if you have great content that the search engines may love but you’re using AJAX you may be missing out on traffic. There are two approaches to rectifying these which may even give you an advantage over sites that don’t utilize Javascript / AJAX.

The first approach is to make sure that your website degrades to normal flat markup language for non javascript capable browsers and search engines. Essentially every time you would have used an AJAX call make sure you have a page with the same content. Unfortunately for a lot of people this could mean a lot of work, for those individual using a database with PHP or ASP it is not too hard to build a site that builds itself with some effective web programming.

The second approach is to use AJAX in a more minimalist fashion. The goal here is to present the search engines with your optimized content while making sure that any AJAX calls a user would do has no bearing on what you want the search engines to see. In fact this can be used to remove content from your website which may negatively affect your rankings such as testimonials. I’ve seen very few testimonials that actually do good things for a sites keyword density, I’ve even been known to optimize testimonials on client’s websites. With Javascript / AJAX you could insert a random testimonial into a page and therefore not affecting that pages keyword density. The only downside to this approach is that some offsite keyword density tools actually use Web Browser rendering engines so they may get false results as it takes the Javascript into account.

Now you may think that I’m anti AJAX from everything that I’ve said, but there are times and places for AJAX, provided it doesn’t affect how the search engines see your beautiful relevant content your trying to rank. AJAX is great to use for Member sections of your website, interactive forms, slideshows, and a lot more it just needs to be leveraged correctly to avoid missing out on search engine visitors. The final thing to keep in mind is that most search engines like to see more than a single page website which many AJAX website appear to be, always strive for at least 5 or more index able pages as internal links and anchor text can have a lot of value.

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Black Hat

These Tactics Are Considered Black-Hat For A Reason.This Page Is To Note The Tactics That You Will Hear About From Other SEO's.

a)These Are Not Legitimate Tactics And While Some May Work In The Short Term.They WILL Get Your Website Penalized And/Or Banned Eventually. b)Constantly webmasters attempt to "trick" the search engines into ranking sites and pages based on illegitimate means. Whether this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means they are meant to only trick a search engine into placing a website high in the rankings. Because of this, sites using black-hat SEO tactics tend to drop from these positions as fast as they climb (if they do climb at all). c)The following tactics are not listed to help you "trick" the search engines but rather to warn you against these tactics should you hear they are used by other SEO's (this is not to say that all other search engine optimization experts use these tactics, just that some do and you should be warned against them).

Due to the sheer number of tricks and scripts used against search engines they could not possibly all be listed here. Below you will find only some of the most common black-hat tactics. Many SEO's and webmasters have simply modified the below tactics in hopes that the new technique will work. Truthfully they may, but not forever and probably not for long.

Black-Hat SEO Tactics:

Keyword StuffingThis is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.

Hidden Text

Hidden text is text that is set at the same color as the background or very close to it. While the major search engines can easily detect text set to the same color as a background some webmasters will try to get around it by creating an image file the same color as the text and setting the image file as the background. While undetectable at this time to the search engines this is blatant spam and websites using this tactic are usually quickly reported by competitors and the site blacklisted.

Cloaking

In short, cloaking is a method of presenting different information to the search engines than a human visitor would see. There are too many methods of cloaking to possibly list here and some of them are still undetectable by the search engines. That said, which methods still work and how long they will is rarely set-in-stone and like hidden text, when one of your competitors figures out what is being done (and don't think they aren't watching you if you're holding one of the top search engine positions) they can and will report your site and it will get banned.

Doorway Pages

Doorway pages are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.

Redirects

Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no substantial content, redirects are sometime applied to automatically move a visitor to a page with actual content such as the homepage of the site. As quickly as the search engines find ways of detecting such redirects, the spammers are uncovering ways around detection. That said, the search engines figure them out eventually and your site will be penalized. That or you'll be reported by a competitor or a disgruntled searcher.

Duplicate Sites

A throwback tactic that rarely works these days. When affiliate programs became popular many webmasters would simply create a copy of the site they were promoting, tweak it a bit, and put it online in hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. If the site is changed just enough to avoid automatic detection with hidden text or the such, you can once again be reported to the search engines and be banned that way.

Interlinking

As incoming links became more important for search engine positioning the practice of building multiple websites and linking them together to build the overall link popularity of them all became a common practice. This tactic is more difficult to detect than others when done "correctly" (we cannot give the method for "correct" interlinking here as it's still undetectable at the time of this writing and we don't want to provide a means to spam engines). This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported.

Reporting Your Competitors

While this may seem a bit off, the practice of reporting competitors that you find using the tactics noted above or other search engine spam tactics is entirely legitimate and shouldn't be considered at all unethical. When we take on search engine positioning clients this is always incorporated into our practices when applicable (which happily is not that often).

When a competitor uses unfair tactics to beat you it is entirely fair to report them. If you have competitors that you feel are using illegitimate tactics to beat you on the search engines feel free to visit our "Report Spam" page for links to where to go on the major search engines to report spam results and sites to them. Just make sure you're own site is clean when you do.

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SERP-White Hat

The following tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as cloaking, paid links, duplicate content and a number of others.

Unless you are on the correct side of this equation these tactics are not recommended. Remember: even if the search engines cannot detect these tactics when they are used as spam, your competitors will undoubtedly be on the lookout and report your site to the engines in order to eliminate you from the competition.

It is definitely worth noting that, while it may be tempting to enlist grey-hat and black-hat SEO tactics in order to rank well, doing so stands a very good chance of getting your website penalized. There are legitimate methods for ranking a website well on the search engines. It is highly recommended that webmasters and SEO's put in the extra time and effort to properly rank a website well, insuring that the site will not be penalized down the road or even banned from the search engines entirely.

Grey-Hat SEO Tactics:

Cloaking

There are times when cloaking is considered a legitimate tactic by users and search engines alike. Basically, if there is a logical reason why you should be allowed to present different information to the search engines than the visitor (if you have content behind a "members only" area for example) you are relatively safe. Even so, this tactic is very risky and it is recommended that you contact each search engine, present your reasoning, and allow them the opportunity to approve it's use. Arguably, another example of a site legitimately using cloaking, is when the site is mainly image-based such as an art site. In this event, provided that the text used to represent the page accurately defines the page and image(s) on it, this could be considered a legitimate use of cloaking. As cloaking has often been abused, if other methods such as adding visible text to the page is possible it is recommended. If there are no other alternatives it is recommended that you contact the search engine prior to adding this tactic and explain your argument. There is more information on cloaking on our black-hat SEO tactics page.

Paid Links

The practice of purchasing link on websites solely for the increase in link-popularity that it can mean has grown steadily over the last year-or-so with link auction sites such as LinkAdage making this practice easier. (You can read more about LinkAdage on our SEO resources page. When links are purchased as pure advertising the practice is considered legitimate, while the practice of purchasing links only for the increase in link-popularity is considered an abuse and efforts will be made to either discount the links or penalize the site (usually the sellers though not always). As a general rule, if you are purchasing links you should do so for the traffic that they will yield and consider any increase in link-popularity to be an "added bonus". You can read more about purchasing links and where to do so on our SEO resources page.

Duplicate Content:

Due primarily to the increase in popularity of affiliate programs, duplicate content on the web has become an increasingly significant problem for both search engines and search engine users alike with the same or similar sites dominating the top positions in the search engine results pages. To address this problem many search engines have added filters that seek out pages with the same or very similar content and eliminate the duplicate. Even at times when the duplicate content is not detected by the search engines it is often reported by competitors and the site's rankings penalized. There are times when duplicate content is considered legitimate by both search engines and visitors and that is on resource sites. A site that consists primarily as an index of articles on a specific subject-matter will not be penalized by posting articles that occur elsewhere on the net, though the weight it may be given as additional content will likely not be as high as a page of unique content. If you find competitors using these tactics it is not unethical to report them to the search engines. You are helping yourself, the search engines, and the visitors by insuring that only legitimate companies, providing real information and content, appear at the top of the search engines.

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SERP-White Hat

Internal Linking

By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. Many sites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the search engines resulting in un indexed pages.

While many of these effects add visual appeal to a website, if you are using scripts or some other form of navigation that will hinder the spidering of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages.

Reciprocal Linking

Exchanging links with other webmasters is a good way (not the best, but good) of attaining additional incoming links to your site. While the value of reciprocal links has declined a bit over the past year they certainly still do have their place.

A VERY important note is that if you do plan on building reciprocal links it is important to make sure that you do so intelligently. Random reciprocal link building in which you exchange links with any and virtually all sites that you can will not help you over the long run. Link only to sites that are related to yours and who's content your visitors will be interested in and preferably which contain the keywords that you want to target. Building relevancy through association is never a bad thing unless you're linking to bad neighborhoods (penalized industries and/or websites).

If you are planning or currently do undertake reciprocal link building you know how time consuming this process can be. An useful tool that can speed up the process is PRProwler. Essentially this tool allows you to find related sites with high Pagerank, weeding out many of the sites that would simply be a waste of time to even visit. You can read more about PRProwler on our search engine positioning tools page.

Content Creation

Don't confuse "content creation" with doorway pages and the such. When we recommend content creation we are discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site.

The more content-rich your site is the more valuable it will appear to the search engines, your human visitors, and to other webmasters who will be far more likely to link to your website if they find you to be a solid resource on their subject. Creating good content can be very time-consuming, however it will be well worth the effort in the long run. As an additional bonus, these new pages can be used to target additional keywords related to the topic of the page.

Writing For Others:

You know more about your business that those around you so why not let everyone know? Whether it be in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization

The manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of SEO and the search engine positioning industry. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.

That said, it is of primary importance that the optimization of a website not detract from the message and quality of content contained within the site. There's no point in driving traffic to a site that is so poorly worded that it cannot possibly convey the desired message and which thus, cannot sell. Site optimization must always take into account the maintenance of the salability and solid message of the site while maximizing it's exposure on the search engines.

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Copywriting is ONE significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles.

While SEO copywriting not exceedingly hard, writing for search engines is more complex than that. "Search engine optimization copywriting" or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines. "SEO Copywriting".

GENERALLY optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings. Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of "SEO copywriting". And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content. Simply put, YOUR site's content must follow good marketing standards, having great interaction with your visitors because excellent "SEO copywriting" acknowledges the fact that humans make the purchasing decisions and not "spiders". It is recommended that your content comprises of about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.

A good QUALITY and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.

Always remember that internet surfers do not "read" all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scan able.

When a PROSPECT visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.

Here are a few guidelines on writing good quality SEO content:

1. Understand and determine your "key phrases" before you begin writing. Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the "key phrases", then you are able to construct a complete and flowing stream of ideas.

2. Know who your target audiences are. You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs. Your content SHOULD offer a solution to their problems and you need to first identify that problem before you can determine a solution.

3. Incorporate your "key phrases" in the headlines. Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect. When you MAKE headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the "HTML encryption for your title. When you make bold headlines and incorporating them in or" tags, they will catch the search engine's attention.

4. Scatter or distribute properly your "key phrases" all throughout the body of your article. To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article. There is WHAT is called a "3 percent guideline" which states that 3 percent of the words in your article must be "keywords". You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the "3 percent guideline.” Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content.

SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing. There is MORE to web copywriting than merely writing well. Keep this in mind: Effective web copywriting and keywords "search engine optimization" mean the same thing.

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SEO, or "Search engine optimization" is a method used by experts to improve a website's search engine ranking, with the objective of having it in the search results' "top 10" or at the very least, having it in the first three pages of "search results".

Off-page SEO PERTAINS to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as "link popularity".

Link popularity is a key factor utilized by the famous search engines in ranking websites. In order for SEO, to be useful, it NEEDS to provide valuable, authentic and educational website content as well as information at the same time maximizing "Off-Page" factors in securing good ranking in search engine positions.

Almost all search engines put a great deal of significance in a website's "link popularity". They utilize the amount of incoming and outgoing links to websites to establish the relevance of a website for specific keywords or key phrases. Take note that incoming links prove to be more significant compared to outgoing links.

Google, one of the top search engines, makes USE of its "Pager Rank" or "PR" as their means in measuring the "link popularly" of a certain website. When you installed the "Google toolbar", you easily can view a web's PR.

A PR of a website is read from 0 to ten, ten being the highest. When you see a grey "PR" bar, it signifies that, that particular website have either not yet been indexed or was dropped or have been banned.Acquiring quality links coming from good or reputable websites can be a difficult task.

A reputable website only will agree to link to your website when you can offer them certain benefits.Reciprocal Linking and how to go about it:Reciprocal linking in simple TERMS means exchanging links so to enhance link popularity. This often entails sending e-mail letters to certain webmasters of your choice that you find has complementary and relevant content. Write a polite, personalized and good e-mail letter to the "webmaster" that you want to "exchange links" with.Here are some guidelines:

1. Download THE Alexa (http://www.alexa.comand/) and Google tool bars. Google "tool bar" will permit you to view the "PR" of other websites, so that you are aware which sites have great traffic and link with them. The Alexa "tool bar" supplies you with estimates of the website's traffic as well as the sites that are being linked to it.

2. Visit particular websites that you want to "exchange links" with in order that you will know what that particular website is all about.

3. Send EMAIL letters to websites which you want to be linked with. In your letter, mention important things regarding your website and explain the benefits of having a "link exchange" for both your sites as well as both your visitors. Place a "link" to the website and inform the webmaster as to where he can find the link. Likewise, furnish the key phrase or keywords that you need to be "linked".

4. Broadcast YOUR willingness to "exchange links" in your website. You may use a "reciprocal linking" link or "link to us" as well as a "web-form" for possible "link partners" to enter their details.Incoming "one way linking" and how to go about it:Incoming "one way links" are considered by webmasters TO be the best kind of links that one can for one's website, but also one that is hard to acquire. They can increase link popularity and website PR. They point out to all "search engines" that your website is an expert on key phases or keyword employed to "link" to you.Here are some guidelines:

1. Construct an informative, good quality and educational website or unique, educational and authentic web page content. Great content is what webmaster look for so to refer you to their visitors by way of links going to your website.

2. Offer free tools AND helpful service in your website.

3. Give something away for free at your website, such as quality e-books, downloadable trial software, gift or a useful program in exchange for "links".

4. Arrange an award FOR winners to link to your website before they can claim their prizes. Make certain that your policy is clear to everyone.

5. Allot a budget so you can pay for niche directory listing. Present excellent and relevant articles with links directing to your web home page and give your consent to webmasters to display your articles in their sites. Link popularity WILL not grow overnightAllocate a time each week just for working on building links, so that it becomes a regular habit. Select one day each week as well as schedule the time. You need to oblige yourself on a regular basis and make your priority, or else you cannot accomplish it.

Note that "LINK building" is gradual and accumulating process. Over time all the links will start to add up until such time that there will be hundreds and even thousands linking to you.

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Keyword selection is one OF the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits.

An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it. In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines.

The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility. Sites have different goals WHEN it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical.

Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses. Keywords selection can have MANY varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer. Here are some of THE popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker. It is a database that people utilize as QUERIES for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term suggestion tool: A keyword selection tool that provides THE number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword destiny and Prominence Analysis: A keyword analysis tool WHICH analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages. Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

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